According to Keith, that script worked well in for cold-calling C-level executives. However, Sales Machine reader (handle="mckerns") posted some criticism of the script which are worth considering.

One of the best tools you have as a sales rep is cold-calling. It gives you a direct way to learn what matters to prospects, the challenges they deal with, and what they need to make a purchase ...

With a cold call script, sticking to the fundamentals is a good idea, especially early on. Here are seven efficient and effective scripts you can use to get started.

Cold Calling Scripts for Financial Advisors. ... But if you’re looking for a basic cold calling script template to follow, it can look something like this: 1. Introduce yourself.

Here’s a classic, and classically effective, cold-calling script–along with some essential advice for making it work. EXPERT OPINION BY GEOFFREY JAMES , CONTRIBUTING EDITOR, INC.COM @ SALES_SOURCE ...

A long while back, I posted a “programmed” version of that script, but the links are screwed up, so here’s a simplified and improved version. The script starts with “The Opening,” below ...

Do not settle, even for greatness, Bill Good writes. Even the best cold calling script ever written can be better.

A tested method to use cold-calling to build customer relationships. Latest ... A Foolproof Cold Calling Script. By Geoffrey James. Updated on: August 25, 2011 / 8:24 PM EDT ...

Scaling your advisory business demands a solid marketing and lead-generation strategy. While financial advisor marketing is increasingly focused on digital channels, there’s still a case to be made ...

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