Strategies for global and local campaigns, how the Paramount-Skydance merger is changing media, LVMH slips where it counts.

LEVI gains market share and investor confidence with a DTC-first model, while ANF faces uneven brand performance and stock ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

If you run an accounting firm, you’ve probably heard that email is ‘still king’ when it comes to marketing. And it’s true…not just because of the ...

Tesco has expanded its partnership with LiveRamp to deliver “more personalised and informative advertising campaigns” to its ...

MTD turns bank feeds from a nice-to-have into a must-have for property clients. Discover how automated transaction import and ...

Co., Ltd., under the ParagonCare Group, a company headquartered in Australia, has changed its name from Quantum Healthcare ...

Krungsri Auto Broker’, an insurance broker under Ayudhya Capital Auto Lease PCL, a subsidiary of Bank of Ayudhya PCL, is ...

Segmentation - Descriptors are important for the tactics of marketing.

The customer later reported they had resolved the issue after finally getting through on the helpline. But they were surprised to be told during the call that ISA interest is in fact taxable.