Strategies for global and local campaigns, how the Paramount-Skydance merger is changing media, LVMH slips where it counts.

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

If you run an accounting firm, you’ve probably heard that email is ‘still king’ when it comes to marketing. And it’s true…not just because of the ...

Tesco has expanded its partnership with LiveRamp to deliver “more personalised and informative advertising campaigns” to its ...

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

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In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through ...

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