2. Develop a compelling pitch deck A pitch deck is what you’ll use to present your video concepts to your team or client. A compelling deck should include these five components for each concept: ...

When you greet the client, do so with a warm and confident smile. This will put both of you at ease and set the tone for the meeting. However, don't smile too much. It might make you appear smarmy ...

Please note, this is not a so called “mood board,” where planners tear out pictures from People magazine to try to evoke an emotional understanding of the target audience.