Leading UAE companies are investing in AI-powered loyalty programmes, with a focus on creating seamless, high-value ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

According to the latest J.D. Power U.S. Original Equipment Tire Customer Satisfaction Study, brand loyalty looks to be ...

The retailer spoke to DIY and pro customers to draw insights from their behavior, allowing the unique needs of both customer ...

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

AEGEAN, the Greek flag carrier, is using Oracle Fusion Cloud Customer Experience (CX) to support its mission to deliver a personalized experience and offering to every traveler. With an integrated ...

The banking landscape is undergoing significant disruption driven by the rise of contactless and remote payment options.

South Africa's Pick n Pay will broaden a rewards programme partnership with First National Bank (FNB) as part of an effort to ...

Southwest Airlines' policy changes test brand loyalty—experts discuss the impact on customer trust and business strategy in ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

The future of grocery loyalty programs is AI-driven, hyper-personalized and omnichannel. As consumer expectations continue to ...

Lovell is the latest, and final appointment, following a restructure of the Waitrose and John Lewis loyalty teams ...