"I truly believe you have to have core, you have to have mainstream, and you have to have some level of premium," said Broderdorf. The Wagoneer S aims to establish Jeep’s presence in the premium ...

CEP Bob Broderdorf said: 'Battle-born and forged in steel in 1941, the Jeep brand has represented freedom and adventure, pushing the limits, taking on the competition and overpowering every ...

Galway played host to reigning champions Clare in Allianz Hurling League Division 1A action this evening. The Tribes took full advantage at Pearse Stadium prevailing by seven points. Here’s how ...

"It's a soft sell" Elizabeth Leonard is Managing Executive Editor and West Coast Bureau Chief for PEOPLE, where she's worked in leadership positions across the brand's entertainment and human ...

taking on the competition and overpowering every obstacle for over 80 years," said Bob Broderdorf, Jeep brand CEO. "In this year's Big Game commercial, the Jeep brand has THE guy who epitomizes ...

"We won’t always agree on which way to go," he says. "But our differences can be our strength." This year, Jeep's CEO Bob Broderdorf says they got "the guy who epitomizes adventure" when booking Ford.

I love the way it developed." Newly appointed Jeep CEO Bob Broderdorf said the brand chose "the guy who epitomizes adventure both on screen and off," adding that there was "no greater stage to ...