Why Citroen used ‘Mike’ the alien to make a ‘cinematic moment’
BETC Paris’ creative director Nick Bakshi shows how cinematic storytelling is ushering in a new era for the brand and says ...
Why Citroen used ‘Mike’ the alien to make a ‘ciematic moment’
BETC Paris’ creative director Nick Bakshi shows how cinematic storytelling is ushering in a new era for the brand and says why we could be on the cusp of a car ad renaissance.
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Taxation and lower prices key to future fleet success for Citroen E-C4/E-C4 X
Citroen UK managing director Greg Taylor spoke at the launch of the facelifted C4/C4 X ranges about the fleet opportunity for ...