Sean “Diddy” Combs claimed the alcohol giant Diageo regularly referred to his Ciroc vodka and DeLeon tequila as “urban brands,” and even developed a watermelon-flavored version of DeLeon ...

Sean “Diddy” Combs claimed the alcohol giant Diageo regularly referred to his Ciroc vodka and DeLeon tequila as “urban brands,” and even developed a watermelon-flavored version of DeLeon ...

Despite their concerns, Combs approved the watermelon flavor for Ciroc but insisted that DeLeon should only introduce flavors once the brand was more established. Still, Diageo presented Combs and ...

Of the watermelon-flavored tequila, Diageo said it presented that flavor “along with other tequila flavors” to Combs because of the success of Ciroc Summer Watermelon.

Diddy Said DeLeon’s Watermelon-Flavored Tequila Wasn’t His Idea In A Lawsuit Against His Former Partners Aaron Williams Hip-Hop Editor Twitter July 5, 2023 ...

Diageo further clarified that under the Ciroc agreement, Combs was solely responsible for brand marketing, and his personally-owned media agency was DeLeon’s marketing agency of record.

Rather, Diageo claims it consistently provided support to Combs’ brands, Ciroc and DeLeón, and that Combs “asked to be paid millions of dollars more under threat of publicly accusing Diageo ...

Sean ‘Diddy’ Combs refused adding watermelon flavor to his tequila, required racial sensitivity, court docs reveal Associated Press Jul 5, 2023 ...

It is also in the process of terminating a partnership between Combs and Ciroc vodka, a brand he had promoted since 2007. The newly public documents detail what Combs says was Diageo's repeated ...

American rapper, producer, and entrepreneur Sean "Diddy" Combs took to social media to reveal the new CÎROC promo video. It soon trended but only South Africans understood real power of the ...