Sean ‘Diddy’ Combs refused adding watermelon flavor to his tequila, required racial sensitivity, court docs reveal. Spirits seller Diageo has accused Combs of resorting to “false and ...

In May, Sean “Diddy” Combs filed a lawsuit against Diageo PLC, his partner in the vodka brand Ciroc and tequila brand DeLeon, accusing Diageo of racial discrimination. In classifying the ...

In another troubling incident, before the launch of Ciroc’s watermelon flavor, Sean “Diddy” Combs and his team warned Diageo about the potential racial implications of associating ...

Combs recently accused Diageo of racial bias in its marketing strategies, particularly regarding introducing a watermelon flavor for Ciroc Vodka, which is owned by Diageo and DeLeon Tequila, ...

Sean “Diddy” Combs claimed the alcohol giant Diageo regularly referred to his Ciroc vodka and DeLeon tequila as “urban brands,” and even developed a watermelon-flavored version of DeLeon ...

Of the watermelon-flavored tequila, Diageo said it presented that flavor “along with other tequila flavors” to Combs because of the success of Ciroc Summer Watermelon.

Sean “Diddy” Combs claimed the alcohol giant Diageo regularly referred to his Ciroc vodka and DeLeon tequila as “urban brands,” and even developed a watermelon-flavored version of DeLeon ...

Diageo filed its response to Sean Combs' lawsuit over the company's alleged treatment of him and his DeLeón and Ciroc brands.

Rapper and entrepreneur Sean “Diddy” Combs is asking the New York Supreme Court to enforce a 2021 agreement that requires Diageo to treat his DeLeon tequila brand “at least as favorably ...

Diageo is extending its high-end Ciroc vodka brand into RTD for the first time, with a US roll-out kicking off this week. Cîroc Vodka Spritz, positioned by the brand owner as bringing “flavour ...

Peeping through one of the watermelons, Diddy sees DJ Khaled, who says “Ey yo Puff...new flavour alert, Ciroc summer watermelon. To which, Diddy excitedly nods and say’ I like that”.