As South African and Kenyan brands increasingly collaborate, share markets and engage regional influencers, and as ...

Marketing isn’t an activity that can wait until the peak season; on the contrary, it’s important to be prepared well-ahead ...

Campaigns are the backbone of modern marketing, but without the right tools, they can quickly spiral into chaos. The HubSpot ...

Choosing a team name is more than making a witty pun or a straightforward description. It can help shape the identity of your ...

Urban Decay cast Ari Kytsya, a viral OnlyFans star, to lead its loudest beauty campaign yet — and we’re here for it.

For Lee and her team, being boutique isn’t a compromise. It’s a commitment to deeper partnerships, to creative ...

Striking the right balance between centralized brand control and local judgment is no longer optional. It’s fundamental.

Do you ever feel like your day disappears just trying to write one decent LinkedIn post? According to Semrush, creating and posting content is a significant time investment for small businesses. It ...

Energy disruptor Amber has launched its first major above-the-line campaign, partnering with creative agency Bureau of Everything and media agency Fourteen10, as part of a broader brand platform ...

The brand made mined diamonds synonymous with love and devotion. Now the CEO decries what he calls a ‘huge con’ in lab-grown ...