Chamisul is the best-selling individual soju brand. Consider the fact Jinro sold 100.9 million nine-liter cases around the globe in 2023overall, and that's pretty resounding approval.

Learn how to serve soju, ways to drink soju, food pairings for soju, and highly recommended soju brands from expert and author Irene Yoo.

JINRO, the world's No.1 soju brand by HiteJinro, announced on June 10 its latest collaboration with Season 3 - the highly anticipated season of Netflix's globally acclaimed series.

The Japanese government has posted a reminder about how dangerous mixing caffeine and alcohol is after a promoted stream from Nijisanji.

Soju most often comes in iconic green bottles branded Chamisul or Chum Churum, and more recently also in a light blue bottle called Jinro.

The bottle became green with the launch of JINRO’s classic soju, Chamisul, at the turn of the millennium. It proved to be a “blockbuster,” selling a record 20 billion bottles in 14 years.