Carl’s Jr. has updated its old sexualized marketing strategy with an ad starring influencer Alix Earle, years after the burger chain stopped making suggestive ads and promised to focus more on ...

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Carl is a veteran journalist with the New York Post, covering government and politics. Before coming to the Post in 1998, he worked at The Staten Island Advance and the Paterson News and Herald ...

Roughly half of all viewing in the United States that holiday was on streaming services, said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

Katie Price's ex-boyfriend Carl Woods has made his feelings very clear ahead of the glamour model's new IVF documentary he features in. Former car salesman Carl and mum-of-five Katie dated between ...

And Carl Cheffers will referee the marquee matchup of the weekend later that day as the Buffalo Bills host the Baltimore Ravens at 6:30 p.m. ET on CBS. As for the games themselves, it's no secret ...

Last week, TV ad buyers experienced the moment they’ve long been waiting for. Nielsen told ad buyers that it plans to drop panel-only ratings as a standalone currency option later this year. Legacy ...

New York — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company. Netflix streamed two NFL games on that day, with Beyonce ...

(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...