The cans, sold by the communications company ItalyComunica, are priced at $11 (€9.90), with each can containing 13.5 ounces (400ml) of "pure air from the most beautiful lake in the world," the ...

LAKE COMO, Italy - For just $11, you can own a piece of the sky, quite literally. Lake Como Air , a luxurious Italian souvenir, promises to capture the essence of an enchanting corner of the world ...

Each can is said to contain 400 milliliters of “100% authentic air” collected from Lake Como, a destination that has become increasingly popular with tourists in recent years thanks to its ...

Visitors to Lake Como can now take home an airy keepsake from the picturesque northern Italian resort -- a sealed can of air. Sold by ItalyComunica, a communications company, the cans of “Lake ...

Lake Como Air encourages visitors to “open it whenever you need a moment of escape, tranquility, or simply beauty.”. The cans, which have been on sale since early October, can only be found in ...

The cans, sold by the communications company ItalyComunica, are priced at $11 (€9.90), with each can containing 13.5 ounces (400ml) of "pure air from the most beautiful lake in the world," the ...

Travelers Can Now Buy a Can of ‘100 Percent Authentic Air’ From Italy’s Lake Como It’s not the first time savvy entrepreneurs have marketed canned air to tourists.

Lake Como Air encourages visitors to “open it whenever you need a moment of escape, tranquility, or simply beauty.” The cans, which have been on sale since early October, can only be found in ...

It only retails for a humble €9.90 ($11) but I'm saddened to report the product is only available from tourist shops in Lake Como – bonus points for exclusivity, I guess.

There's a new item tourists to Italy's Lake Como can take home that is turning heads and raising eyebrows: sealed cans of "air.” ...