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A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take. Calls to action can be as direct, such as a button that says ...

A CTA button is the most commonly used call to action. It is found on various marketing channels, including websites, emails, advertisements and landing pages. How to create an effective CTA ...

3. Tailor Calls To Action To What You're Selling. It depends on the call to action's context—what product or service you are offering, your audience, their purchasing behavior and their journey.

If your call to action is delivered via the Internet, link customers to the appropriate page, or, even better, use a fancy call-to-action button. Depending on your market, customers might feel much ...