In today's hyper-competitive digital landscape, use of AI for sales and marketing has become a critical component of any ...

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Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...

In the last three months, 38 analysts have published ratings on Salesforce CRM +0.68% Get Free Report , offering a diverse range of perspectives from bullish to bearish. The following table provides a ...

In a competitive and evolving time for GovCon, Unanet VP Kim Koster relays how AI and other awareness tactics can strengthen ...

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Data silos persist, processes stall, and customer insights fall through the cracks — all of which erode long-term growth. Workbooks CMO Dan Roche agrees that without a CRM, businesses risk missing ...

So much has changed in marketing since Professor Philip Kotler wrote Marketing Management, the most widely used marketing textbook in the world. I had the pleasure over the years to speak at ...

The rise of CRM 3.0 reflects a much bigger transformation across the entire marketing landscape and nowhere is that more visible than in commerce marketing.

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.