Conduct new research, improve your current channels, and add new marketing channels to further diversify your efforts. Like a small tree, your marketing and content strategy will eventually grow with ...

To uncover the most effective marketing strategies for small businesses, we've compiled insights from 13 business leaders in Los Angeles. From developing strategic partnerships to engaging micro ...

Small business marketing today typically focuses on establishing a strong online presence, but your options aren't limited to just the web. Figuring out how to best reach new customers, connect ...

All of the challenges presented by 2020 have made it difficult for many businesses to effectively plan their marketing strategies for 2021. Even though 2021 already appears to be on track to be as ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

To stay in business, every business needs to convert prospects to closed sales. How a company markets to potential customers is a marketing strategy. A company may have more than one strategy in ...

If you're a small business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it's hard to stand out from the crowd. But don't worry: Here are ...

Without a business strategy, a strategic marketing plan wouldn't be necessary. Business Strategy. The purpose of a business strategy is to help the company earn enough revenue to be profitable.

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies.

Thankfully, developing a small business marketing strategy doesn’t require a background or career in marketing. Plus, it can be both straightforward and affordable.