At the exact moment when a customer is proving who they are to receive an offer, many brands send them off-site to a ...

The 2025 edition features 51 open categories, welcoming back fan favourites while adding a wave of fresh and timely additions ...

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Take time to ensure that your foundation is strong and adaptable—this will be key to creating lasting connections.

PrizePicks is tapping Klutch Sports as its strategic brand advisor, where the agency will advise PrizePicks on talent ...

Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

Discover the real challenges new advisors face in their first year, from client acquisition struggles and tight margins to ...

Two Eagle entrepreneurs are challenging wedding traditions to avoid debt by selling tickets to their ceremony instead of ...

In the fast-evolving world of B2B sales, artificial intelligence (AI) is revolutionizing how sales teams operate, shifting ...