The Food Network star — known for his bold flavors and even bolder personality — is appearing in Bud Light Seltzer Hard Soda's new Super Bowl commercial, which dropped on Tuesday.

Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. The beleaguered beer brand could have used a few miracles itself after one of its rockiest ...

With its new campaign, Bud Light Seltzer is attempting to stand out in a crowded category and put some distance between it and the beer offerings also bearing the Bud Light moniker. While leveraging ...

A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer.

This year’s goofy ad features a “new character in the Bud Light universe,” a Bud Light-drinking “genie” who grants wishes to drinkers on a wild night out, the brand announced Tuesday.

The 60-second spot, called “Easy Night Out,” is part of Bud Light’s year-long rebrand that debuted at last year’s Super Bowl.