Earlier this year, Budweiser introduced Bud Light Lime, ... Bud launched a $35 million ad campaign, a strategy that paid off with a 2% rise in sales in the first three quarters of 2008.

ST. LOUIS, Sept. 21 (UPI) -- Anheuser-Busch Cos. posted its best summer performance in years thanks to the success of its new Bud Light Lime brand, U.S. beverage industry analysts say. The key ...

This month Bud Light (the beer that has its own Santigold remix) celebrates the third birthday of its Lime spinoff. While this new commercial doesn’t mention that milestone, it does mention the ...

Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined Bud ...

Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined Bud ...