GRWM Cosmetics’ crowd favorite products get the cutest makeover. This is not a drill: GRWM Cosmetics now has minis! The ...

While Australian beauty follows global trends, it stands out for a few key things. First, thanks to the super-strong sun, ...

Business. Beauty brands send warning to skincare-obsessed tweens Products may be too harsh for thousands of the brand’s preadolescent fans drawn to the trend on social media.

Rare Beauty, Kylie Cosmetics, Rhode, Fenty Beauty, Haus Labs. Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand — what was once a rare ...

Explore the best Black-owned beauty brands redefining skincare, haircare, and makeup—featuring Fenty Beauty, Cécred, Pattern, Topicals, and more E! Shopping Editor-approved essentials.

Discover 10 vibrant Latinx beauty brands redefining beauty ... Venegas takes inspiration from her Guatemalan and Mexican heritage to create many of Loquita’s products. Since launching, the brand ...

Below, we’ve highlighted 13 of these beauty brands to know in 2025—consider adding them into your regimen. Dyson It’s hard to create true innovation in the hair tools sphere, but Dyson ...

Supermarkets were once just a place to pick up groceries, but now shoppers are flocking to the aisles to pick up a very different kind of product.

Brand: Wyn Beauty Athlete: Serena Williams What It Is: A skin-focused makeup brand with 10 products in 91 shades, founder Serena Williams promises that her products are "made to move in." Between ...