Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy
Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle venture, As Ever. On February 18, the Duchess of Sussex announced the rebranding of her lifestyle venture previously known as American Riviera Orchard to As Ever and dropped a coordinating crest on its new website.
The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...
Most established brand-name products operate in highly competitive markets, jockeying for market share with new and old rival products. Marketing departments employ various tactics to create and ...
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