The Seed & Bloom brand campaign was rolled out through social media, traditional PR and media outreach, events and influencer ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Digital creator Abhishek Malhan draws large crowd during the launch of the Ranveer Singh Meal at Pacific Mall, Jasola, turning the brand campaign into a fan fest.

The 360-degree rollout for the show with Kay Kay Menon in the lead was a first-of-its-kind AI-powered innovation ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

Creative Zone champions a future-ready approach where founders integrate AI and digital tools into their business models from Day One.

Cookie chain Crumbl just learned the expensive reality of music copyright the hard way. Warner Music Group’s recent lawsuit demanding $24 million over 159 allegedly unlicensed tracks used in social ...

Explore this week’s standout confectionery NPDs, from caffeinated gummies to pistachio biscuits, as brands blend innovation ...

From unhinged content and creator chaos to community-powered growth, big shifts are happening in social and marketers can’t ...

Mattel debuts first UNO Social Club at Palms Casino Resort as experiential entertainment, not gambling, targeting adult ...