Digital creator Abhishek Malhan draws large crowd during the launch of the Ranveer Singh Meal at Pacific Mall, Jasola, turning the brand campaign into a fan fest.

Behind every viral social media contest is a strategy built on data, psychology, and big returns. Learn how brands are ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with ...

The 360-degree rollout for the show with Kay Kay Menon in the lead was a first-of-its-kind AI-powered innovation ...

BTS’ Jungkook has taken over social media as PVH Japan president shared a Calvin Klein store countdown using his song ‘3D.

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

The Seed & Bloom brand campaign was rolled out through social media, traditional PR and media outreach, events and influencer ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Explore this week’s standout confectionery NPDs, from caffeinated gummies to pistachio biscuits, as brands blend innovation ...

The appointment of Grace Kao as Snapchat CMO in April this year marked a return of the role to the business, but Kao says ...