Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in the industry through continuous ...

Factor Communications, writes on why brands must navigate diverse cultural landscapes to achieve global recognition ...

Commenting on the Valentine’s Day campaign, Shaifali Gautam, Chief Marketing Officer ... mix shift is giving us a very high brand recall. From tactical communication, we are moving to brand ...

As part of the changes in BCCS, Leo Rice has stepped into the role of executive director of enrollment marketing, where he will lead marketing initiatives across all student demographics. David Joyner ...

Media will cater to a wide spectrum of clients, including startups looking to build their brand, established enterprises seeking to reinvent their storytelling, and founders aiming to expand their ...

Ever feel like your marketing communication project is stuck in a rut? You’re not alone. Many businesses grapple with keeping ...

In a recent strategic move, digital marketing agency One Great Studio Company Limited (1GS) successfully acquired the ...

Cockrill (pictured) joins BNP Paribas where she was head of marketing and communications for Asia Pacific for seven years. With years of experience in strategic brand growth, Cockrill brings ...

Ngozi Akinyele is at the helm of directing brand, marketing, communications, sustainability and corporate citizenship ...