Sandro Botticelli, Birth of Venus (c.a. 1485). Collection of the Uffizi Galleries. Photo by Universal History Archive/Getty Images) ...

Two climate activists on Tuesday targeted Botticelli's masterpiece “The Birth of Venus” hanging at Florence's Uffizi Gallery, attaching images of recent flood damage in the Tuscany region on ...

The Uffizi Galleries, which houses Botticelli’s “Birth of Venus” in Florence, declined to comment on the campaign. For the creators of the campaign, however, any press is good press.

Sandro Botticelli, The Birth of Venus (1486). Courtesy of Uffizi Galleries, Florence. The cream-colored dress is $199, the underlying organza top is $29, and the blanket is $299, each made in a ...

Protesters with the activist group Last Generation stand in front of Sandro Botticelli's The Birth of Venus at Florence's Uffizi Gallery on February 13. Laura Lezza / Getty Images. On Tuesday ...

Sandro Botticelli's iconic goddess of love in his 15th-century masterpiece “Birth of Venus” has now become a “virtual influencer” in a new Italian tourism campaign.

The Uffizi Galleries, which houses Botticelli’s “Birth of Venus” in Florence, declined to comment on the campaign. For the creators of the campaign, however, any press is good press.

Sandro Botticelli's iconic goddess of love in his 15th-century masterpiece “Birth of Venus” has now become a “virtual influencer” in a new Italian tourism campaign.

Sandro Botticelli's iconic goddess of love in his 15th-century masterpiece “Birth of Venus” has now become a “virtual influencer” in a new Italian tourism campaign.

Sandro Botticelli's iconic goddess of love in his 15th-century masterpiece “Birth of Venus” has now become a “virtual influencer” in a new Italian tourism campaign.

Sandro Botticelli's iconic goddess of love in his 15th-century masterpiece “Birth of Venus” has now become a “virtual influencer” in a new Italian tourism campaign ...