Data-driven B2B lead generation in 2025 emphasizes buyer journey orchestration, targeted content, optimized automation, and advanced analytics to consistently deliver qualified leads and measurable gr ...

Being the wayward academic you are, you believe that the answer to any question and the solution to any problem can be found in a book. You need the right book for you and your team to read and ...

House Minority Leader Hakeem Jeffries, D-N.Y., kicked off a "Medicaid Day of Action" on Tuesday to call attention to a potential $880 billion cut to the federal program that provides healthcare to ...

Account-based marketing (ABM) personalization delivers up to 300% higher conversion rates, accelerates sales, increases deal size, and drives revenue through targeted, tailored campaigns ...

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.

Nicholas Brooks is a Reporter who joined Action News Jax in December 2023. He is a two-time Mississippi Association of Broadcasters winner for best general news story.