The company also has added a light version and a non-alcoholic beer to Blue Moon’s portfolio in an effort to attract new and lapsed drinkers.

Beers like Heineken 0.0, Guinness 0.0, Peroni 0.0, Budweiser Zero, Stella Artois Liberte, Corona Cero, Blue Moon Non-Alcoholic and Dos Equis Lime & Salt Zero didn’t even exist a decade ago.

Molson Coors Senior Director of Above Premium Beer Mara Schaefer told Marketing Daily the idea behind “Dry-Back January” emerged shortly after Blue Moon teased the release of Non-Alcoholic ...

Molson Coors Beverage Company TAP has made premiumization a central pillar of its long-term growth strategy, aiming to ...

Blue Moon, the orange-flavored beer, is being turned into a lip balm Ghazalle Badiozamani via CNN Newsource The lip balm is selling for $4.99.

The Molson Coors-owned brand is partnering with Eos, a popular beauty company, to make a lip balm inspired by the punchy, Valencia orange flavor that’s brewed into a Blue Moon beer. The limited ...

The company also has added a light version and a non-alcoholic beer to Blue Moon's portfolio in an effort to attract new and lapsed drinkers. Molson Coors recently reported dismal earnings ...

By Jordan Valinsky, CNN New York (CNN) — The vibrant burst of orange flavor emanating from a Blue Moon is so lip-smacking good that it’s being turned into a lip balm. The Molson Coors-owned ...

The company also has added a light version and a non-alcoholic beer to Blue Moon’s portfolio in an effort to attract new and lapsed drinkers.

New York (CNN) — The vibrant burst of orange flavor emanating from a Blue Moon is so lip-smacking good that it’s being turned into a lip balm.