If you have a bicycle repair business, for example, you could put a link to a cycling equipment page in your Blogger post that people might find helpful. Hyperlinks are actually HTML anchor tags ...

Yes, this is a big deal but SEOs took notice of the blog post announcing it. If you look, you will see three links in the post, the first two are keyword rich anchor text links that are [credit ...

The new guideline examples that ... in those articles or guest blog posts. You can do guest blog posts but if you are doing it with the intent to gain keyword-rich anchor text, then be warned.