The rise of AI in search is not some future hypothetical; it’s already here. If you’re still playing by 2019’s SEO rules, you’re already behind.

Google seems to be rolling out an update to its Ad Preview tool within Google Ads. The ad preview tool also shows a preview of a Google search result page for a specific term. This helps you view ...

Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft ...

If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

Presearch launches decentralized search API as Microsoft restricts Bing Search APIs. Offers fast, private results with BTC, USDC, PRE or fiat payments.

Alphabet has also been embroiled in an antitrust challenge after court ruled that the company illegally operated a monopoly ...

Ask A PPC: How To Make Microsoft Advertising Profitable Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.

Brand still wins, even in AI search. Stephen Kenwright breaks down how TV ads, trust, and strategy shape visibility across platforms.

Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated campaigns.

Users will no longer be able to include hashtags on advertisements on the social platform X, tech billionaire Elon Musk announced Thursday. “Starting tomorrow [Friday], the esthetic nightmare… ...