Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis. The post How to use GA4 annotations to add context and clarity to your ...

AI has the power to transform how organizations derive insights, make decisions, and unlock value, but all that depends on ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, and predictive analytics will take centre stage. Customer Data Platforms ...

An updated edition of the May 23, 2025 article. Big Data specifically refers to massive amounts of information generated daily from various sources, such as online shopping, sensors, social media, ...

Salesforce tech will help under-resourced sustainability staff focus on cutting emissions rather than sourcing data and ...

Argility enables next-generation predictive analytics for retailers, with emphasis on price optimisation, demand forecasting ...

CJ ENM unveils AI content strategy with debut of 'Cat Biggie,' a 100% AI-generated animation series, plus new proprietary ...

WILMINGTON, DE, UNITED STATES, June 26, 2025 /EINPresswire.com/ -- According to the report published by Allied Market Research, Retail Analytics Market Growing at 22.6% CAGR | Reach USD 58.4 Billion ...

Big data refers to large, diverse sets of information from multiple sources that can provide strategic information for companies.

The growing adoption of data analytics solutions in marketing is expected to propel the growth of the artificial intelligence (AI) in marketing market.

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...

Jim Bell, Chief Marketing Officer at Jaspersoft explores the evolving relationship between marketers and big data analytics.