Last fall when Patek Philippe unveiled its square Cubitus watch, based on the beloved Nautilus, there was a lot of chatter in ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Japan Tobacco International expects a shift towards cheaper cigarette brands in the United States to reach more than 40% of ...

PepsiCo will once again aim for awareness on behalf of a still-nascent brand with its big game commercial. For the second ...

today announced the launch of its latest national brand campaign, “Big Deal”, recognizing the important role cars play in people’s lives and the significance of making the right decision ...

Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles coming up on Sunday (February 9), brands are hoping to draw in fans with star studded commercials. Adweek’s Chief Content ...

A decade ago, its huge stores looked outdated as online sales grew. Now they are pulling in more customers than ever ...

Discover how Geisinger's new marketing chief plans to enhance the digital patient experience and utilize the Risant Health partnership.

Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...

CIO Dawn Gillis said the buffet chain’s new tech infrastructure, built by Qu, will help it double off-premise sales this year ...

There'll also be the usual cameos, but companies need more than a famous face to be successful, local ad exec Steve Merino ...