Betfair is shifting its strategy by moving away from laddish advertising, as it looks to become a more “distinctive and credible” brand and stand out in a cluttered market. The brand launched a new… ...

Flutter Entertainment's Betfair and Paddy Power have reached out to customers in the wake of a major data breach.

Betfair has executed a bold new creative direction to prove it’s not a “boring” brand, all while balancing the incoming gambling regulation.

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Betfair New Zealand will be shut down, with the recent amendments meaning that it will be illegal for overseas-based ...

Betfair and Channel 4 Pioneer New Ad Format News Release Back to news 9 February 2012 Channel 4 has partnered with Betfair to create a new TV advertising innovation within Channel 4 Racing.

Online betting company Betfair has had its web adverts banned after the Advertising Standards Authority (ASA) ruled that they misled customers over a money back promise.

Betfair has unveiled the world’s largest ad to mark the final stages of Euro 2008. It fills an area the size of more than 50 football pitches.

Flutter Entertainment confirmed yesterday (8 July) that its Paddy Power and Betfair UK brands had been subject to a heavy ...

Betfair have been ploughing their efforts into catching the eye of football fans flying into Vienna for the closing stages of Euro 2008 - by growing the world's biggest ever billboard.

Betfair has ended its relationship with Lucky Generals and is calling an agency review to coincide with the departure of its chief marketer, Jonathan Devitt. Lucky Generals has recently also ...

Betfair has apparently admitted that data on more than three million of its customers – including 2.9 user names and almost 90,000 bank account details – was hacked by cybercriminals, possibly from ...