Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Shares of Roblox have soared to their highest level since 2022 amid strong growth. The company is benefiting from efforts to diversify its revenue beyond in-game virtual items. The stock has more ...