The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

A Big Decision for a Small Business When I launched my company, I didn’t realize how tricky picking a logo would be. I just ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the nation's best logos ...

A Jaguar-style rebrand this is not. The British luxury automaker’s “Bentley Wings” logo features a chrome winged monogram of a white B (for founder Walter Owen Bentley’s last name) that’s inside a ...