Exhibit honoring Buddy Holly opens in Lubbock, Texas 01:22. The rarest and only known Buddy Holly poster from "The Day the Music Died," when an airplane carrying Holly, Richie Valens and the Big ...

He added that the Holly poster was estimated to go from $300,000 to $500,000. “It’s such a special poster. It’s marvelous it fell into that upper part of the range,” he says.