TikTok is covered in the color beige. It’s a new trend that celebrates neutrals and minimalism, or as Gen-Z would call it: "aesthetic." ...

On May 28, two "frenemy" social media influencers informed a federal court in Texas that they had settled a lawsuit in which one of them accused ...

Well, that's not completely true if we're counting beige, black, and white. During that time, Parker's living space was a prime example of the "sad beige" aesthetic, she said.

Many of the "sad beige" items DeRoche calls out on her platform are marketed as being more organic and therefore, better and more ethical. Making eco-friendly purchases is great, she says.

The "Instagram mum" beige aesthetic may not be best for your baby, experts say. "People are frightened of colour because it is hard to harness and control what you're going to get.

Like Gifford, Sheil curates her content to align with a beige aesthetic. All of her posts — like outfit of the day posts, home decor finds and beauty-related photos — are neutral-toned.

One mom in Virginia is simply not having it. Hayley DeRoche, 36, is the creator behind "Official Sad Beige," an online parody account dedicated to the all-neutral aesthetic.

"Sad beige is when your aesthetic is marketed in such a way that it views childhood as a somber experience and that dressing your children this way or creating this environment will create a calm ...