Audience-first thinking: behavioral segmentation and attention mapping Audience-first thinking is essential in modern SEO and will continue to be in the future.

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

Web applications are integral to modern business operations, facilitating customer engagement, financial transactions, and internal processes. However, their widespread use and complexity make them ...

Behavioral Segmentation Starbucks masterfully uses customer insights in its app and personalizes experiences based on actual purchase patterns rather than demographic assumptions.

Synchronize your marketing programs with buyer needs to deliver hyper-personalized, AI-driven experiences that amplify engagement and impact.

Connected AI can help you "listen" to the voice and behavior of your customers, your competitors customers and your team.

Effective market segmentation not only identifies the most profitable customers—it also optimizes pricing, distribution, and new product development.

Behavioral Activation (BA) is a form of short-term outpatient therapy that engages individuals in rewarding activities of their own choosing as a way to counter the negative feelings and ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.