But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Our editors constantly gush about these skin care and beauty brands. When it comes to beauty and fashion, Black founders, ...

Every product below checks out at under $30, but in our tests, they all deliver elegant formulas, scents, and results that ...

This targeted daily treatment uses a 10% concentration of l-ascorbic acid, the purest form of vitamin C, which is an ...

Another component of this moisturizer that makes it particularly unique (and reviewer-loved) is its cushiony texture that’s ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

A new website is making it easier for Canadian shoppers to find homegrown small beauty brands.

In 2024, the momentum grew. Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, according to Ad Age. These ads didn ...

Formulated with shea butter, aloe vera, beeswax and soy protein, this soothing moisturizer has been a staple of French women ...