"Barney's World," which debuted Monday on Max and will have its linear launch Oct. 18 on Cartoon Network, is a prime example of how Mattel's TV and film groups are working overtime to keep ...

Mattel Exec on Rebooting Barney for Daniel Kaluuya’s Movie and a Max Animated Series — and Is the ‘American Girl’ Doll Movie the Next ‘Barbie’?

From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max series “Barney’s World.” In a bid to appeal to what Mattel chief ...

To this day, you can even just whistle a song from “Barney,” and people are like, oh my goodness, I know that. That emotion there is really, really important. Those sense memories, particularly for ...