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The BT21 characters are Tata from Planet BT, who crashes on Earth with Van, and meets Koya, RJ, Shooky, Mang, Chimmy and Cooky.) BT21 has already collaborated with Uniqlo and has a pop-up merch ...
Clever collaboration or cynical marketing? South Korea’s favourite boy band is now a global brand, but are the BT21 characters detracting from the music?
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