BT is set to unveil its new logo after years of planning, but the internet's reaction won't have delighted bosses at the telecoms giant. Earlier this week the telecoms giant filed a trademark ...

BT has run the gauntlet of several brand design and logo adaptions over the years having stepped out of its comfy nationalised cocoon into the cutthroat world of privatised business in the 1980s. BT’s ...

BT's new brand logo has been met with ridicule from the industry after it unveiled a monochrome design that is almost identical to one revealed three years ago. The telecoms and media company has ...

BT's piper has sounded his final call as the telecoms group announced a new global logo. The current piper will be replaced with a 'connected world' image, already used as the logo for BT Openworld.

BT has swapped its iconic branding for the more stripped-back choice of the letters 'BT' written in a circle in black and white. The underwhelming new logo has been in the works since 2016 when ...

BT yesterday ditched its distinctive red and blue piper logo after market research found it conjured up an arrogant image of the company "blowing its own trumpet" in consumers' minds.

London studio Red&White is behind the new minimal logo of telecommunications company BT. Studio founder Paul Franklin told Dezeen that confidence was the key to rebranding the British icon.

BT hangs up on ‘connected world’ logo in brand revamp Simpler ‘flat’ design follows lead of Apple and other tech companies BT logos from 1980, 1991, 2003, 2016 reading top left to bottom right ...

BT has today unveiled the logo for its new £1 billion-plus BT Sport venture ahead of its launch in the summer. The logo, developed by digital media firm Red Bee Media, ...

BT has unveiled its new BT Sport logo ahead of the company’s sports channel launch this summer. Developed by Red Bee Media, the new logo is a mix of the BT Connected World brand imagery with a ...