In this climate of rising costs and tariffs, CRM (customer relationship management) and loyalty marketers have a critical ...

What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of ...

Restaurant loyalty programs are increasingly popular, but they’re far from a silver bullet for driving traffic. Just ask ...

From free cones to frosty deals, here’s where to get the coolest ice cream offers for National Ice Cream Day on July 20.

Sunday, July 20th is National Ice Cream Day! Whether you prefer soft serve, sundaes, ice cream sandwiches or anything in ...

National Ice Cream Day is here. Here's how to get the best ice cream deals and freebies at Wendy's, Dairy Queen, ...

National Ice Cream Day arrives Sunday, July 20, offering sweet-toothed Americans a chance to celebrate the frozen treat. The ...

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.

Burger King is taking "have it your way" serikously with a new promotion allowing fans to submit their own Whopper creations for the menu.

Loyalty programs, which offer discounts or added perks for returning customers, have transitioned from being a nice bonus for restaurants to a must-have.

As some consumers pull back on spending amid economic uncertainty, fast-casual restaurant chains are leaning on rewards programs to pull them back in. "In tough times, loyalty programs become more ...