In Blade Excellence, despite the ongoing competitive environment, which impacted our overall performance, we achieved solid share gains in men's razors. Our star performer, the BIC Flex 5 Hybrid ...

The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely one of the few people in the world to know that.

Bic said its sales continued to increase in 2024, helped by growing demand for razors more than offsetting a decline in customer interest in lighters. The Paris-listed maker of ballpoint pens ...

The grandson of Bic founder Marcel Bich and son of former CEO Bruno Bich, 46-year-old Gonzalve Bich is the third generation to serve as CEO of the iconic pen, razor and lighter company.

ABOUT BIC A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted ...

In my experience, disposable razors are either surprisingly effective or complete garbage – with no in-between. BIC's Soleil Escape, however, exceeded my expectations. If you're looking for an ...

The Ocean Spray PURE Cranberry campaign comes amid a busy start to 2025 for Media Words, with a new campaign for Bic’s EasyRinse razor and securing the media account for end-of-life planning ...

German teammates Francesco Friedrich and Johannes Lochner have separated themselves from the pack going into the final ...