Use fine-grain segmentation for targeted job functions. For example, if you sell to IT, you can further segment that into networking, architecture, and security, among others. 3. Company Size Few B2B ...

DecisionTelecom’s CEO Sergii Diachenko details SMS adoption across industries (retail and tech) and AI use cases for ...

Key Takeaways AI agents are streamlining enterprise operations and cutting costs across sectors.Businesses report up to 67 ...

Integrating your LinkedIn and email marketing efforts is an effective, efficient way to build trust, engage audiences and ...

We caught up with Peter Weinberg, co-founder of Evidenza, at the ANA Masters of B2B Marketing conference in Naples, Florida, ...

B2B marketers turn to AI technology to divide their audience into highly specific groups based on shared characteristics or behaviors. AI-driven segmentation allows you ... or content recommendations.

Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded ...

The Motley Fool. DATE Thursday, June 5, 2025 at 8:30 a.m. ET Read More: Earn up to $845 cash back this year just by changing ...

In today’s hypercompetitive digital landscape, the line between creative marketing and data science has all but vanished.

Zilliant utilizes AI and well-known pricing facts to create a B2B and B2C retailers platform. Their price optimization and segmentation tools bring elasticity ... which an expert can help you ...