Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

But when B2B buyers do want to engage sales, it's often at critical moments in the process. The post B2B buyers want less sales contact appeared first on MarTech.

The ramp-up time for sales development representatives can take 6-plus months. Attrition rates are climbing across B2B ...