ERP systems were meant to democratize data, but by reinforcing CFO control, they often sideline operations and stall true ...

B2B lead generation, in particular, requires a nuanced approach due to longer sales cycles and complex decision-making processes. Top lead generation firms excel in navigating these challenges, ...

SMS In The B2B Funnel: From Top-Of-Funnel To Close Unlike B2C’s transactional focus, B2B marketing requires sustained relationship-building across a longer and more complex buyer journey.

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

A sales funnel differs from a sales pipeline in that it shows the stages that customers go through in their journey to purchase (and beyond). Note, too, that this representation is only an example.

To find and acquire these self-educating buyers, your company needs to set aside your traditional funnel-based sales mentality. Instead of seeing your selling process as a funnel to be filled at the ...

LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a campaign as critical for maximum impact.

Marketing teams are facing economic uncertainty. Pipeline360's Matt Hummel offers a roadmap for your team to navigate these ...

As the contours of a post-pandemic world begin to take shape, those working B2B sales in the life sciences acknowledge that the industry must adapt to some permanent shifts. Mert Yentur looks at ...