ERP systems were meant to democratize data, but by reinforcing CFO control, they often sideline operations and stall true ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

To find and acquire these self-educating buyers, your company needs to set aside your traditional funnel-based sales mentality. Instead of seeing your selling process as a funnel to be filled at the ...

Brand Gravity” Debunks the Funnel and Replaces It with a Scalable, Research-Backed Framework for Predictable GrowthMALVERN, Pa., June 24, 2025 (GLOBE NEWSWIRE) -- B2B marketers battling rising costs, ...

Marketing teams are facing economic uncertainty. Pipeline360's Matt Hummel offers a roadmap for your team to navigate these ...

Discover how AI is transforming B2B marketing recruitment: boosting sourcing and reducing bias. But human judgment remains ...

The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...