Aleran’s GenAI tool helps simplify B2B sales, but with some features still developing, buyers remain wary of trusting AI with ...

With two detailed case studies that illustrate GTM best practices in action, including how Phi Partners unlocked £6m (approx.

Discover how AI is transforming B2B marketing recruitment: boosting sourcing and reducing bias. But human judgment remains ...

The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

While artificial intelligence is now widely used for content creation, email marketing and personalization, adoption is ...

Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

What used to be two very distinct domains—one driving growth, the other defending infrastructure—are now deeply linked.

To find out, researchers at TopRank Marketing and Ascend2 surveyed 404 marketing professionals in the United States who work for B2B firms with 100 or more employees. Respondents say their top ...

The most successful high-ticket founders understand that cold email isn't about volume anymore; it's about precision.

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

SMBs rely heavily on social media for marketing and growth, study says More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and ...