Aleran’s GenAI tool helps simplify B2B sales, but with some features still developing, buyers remain wary of trusting AI with ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

The complexity and length of business-to-business buying cycles are known to all in the B2B ecosystem ... transforming sales from a largely intuitive process to a more data-informed science.

Search Engine Land » PPC » LinkedIn’s new playbook taps creators as the future of B2B marketing Share B2B buyers are turning to creator content at every stage of the purchasing process ...

In a 2025 report from Algolia, 67% of B2B ecommerce companies shared they are actively using AI to drive growth. This rate of ...

The survey also highlights a significant shift in how B2B buying decisions are being made, especially among younger professionals who rely on peer recommendations and online influencers.

NK Retail, a Sweden-based luxury department-store chain, is deploying Lightspeed Commerce Inc.’s NuORDER by Lightspeed B2B commerce platform. NuORDER by Lightspeed is aimed at helping retailers ...

NuORDER platform enables NK Retail to streamline back-end processes and decision-making, freeing time for greater focus on customers in stores NuORDER by Lightspeed, a leading B2B commerce platform ...

B2B buyers are turning to creator content at every stage of the purchasing process, from discovering ... According to LinkedIn: Why we care. B2B buying decisions increasingly hinge on trust ...

To find out, Pavilion and Kickstand conducted a survey in August and September, 2023, among 824 full-time employees in North America and the United Kingdom who have participated in a B2B buying ...