Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

From a primarily in-person sales environment to the digital-first shift driven by the pandemic, go-to-market strategies have ...

Simultaneous Growth in Scale and Profit of Ly.com Underscores the Potential of Mass-market Tourism In Q1 2025, ly.com reported revenue of RMB 4.377 billion and adjusted net profit of RMB 788 million, ...

2. Recurring Revenue and Long-Term Contracts Stability and predictability are key to building a sustainable business. B2B models often operate under long-term contracts or subscriptions, allowing ...

Software is a high-margin business, and HSTM's shift to a SaaS and PaaS model in 2018 boosted the margins even further, first crossing the 60% mark in Q4 of 2019.

Summary FedEx is a global logistics leader with a mature business model, stable cash flows, and a focus on operational efficiency and technology investments. Revenue growth has stagnated, but low ...

In this way, the business model becomes more like B2C2B, or business-to-consumer-to business. You start by engaging consumers, stimulating demand from the bottom-up, which boosts organizations ...

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer ...

Conclusion That’s how you build a SaaS financial model for your B2B film production software business. It’s a strategic tool that prepares your B2B film production software business for any ...

B2B marketing strategies are the ways you choose to reach buyers inside of businesses to convert them into customers. Among them, B2B digital marketing strategies are those that happen online.

Max Clark, founder, STK Studio: “Brands in the B2B space have been aiming to shift the mindset with agencies to think about their business and campaigns more like a B2C approach.